Food Brand

The Group operates a food brand business in the UK, targeting busy customers seeking healthy, tasty home-made meals with fresh ingredients to enjoy with their family. It focuses on ready-to-cook meal kits as an ideal solution.

The business runs on a delivery-only model, supported by a central kitchen producing kits in various culinary recipes. It employs a click-and-mortar strategy, integrating online sales through the e-commerce site www.celeplate.co.uk with offline distribution to retailers and shops.

To boost influence and cut costs, the Group merged its brands into a unified "Celeplate 好食" label, offering five meal kit categories: (1) seafood and sashimi, (2) meat and wagyu, (3) BBQ and hotpot, (4) oven-ready Peking duck, and (5) other fresh meat and seafood.